Vans & Roblox Open Virtual Skate Paradise With Launch of Vans World 2

Vans World 2 was developed in collaboration with The Gang, known for creating immersive digital interactions. The game builds on the success of its predecessor by introducing new tricks and environments, allowing players to earn points by customizing their avatars.

Following the monumental achievement of the first Vans World, which reached 100 million visits on Roblox last year, Vans World 2 expands the skateboarding experience beyond its Southern California roots. Players can now showcase their skills against iconic global landmarks, giving them virtual access to cities like Paris and Tokyo. The game’s cutting-edge visuals and soundscapes, curated by The Gang, are designed to heighten immersion and excitement.

To make things even more exciting, players will get early access to Vans’ newest footwear innovation, “the Mixxa,” which will hit stores later this month. This will be the first time a shoe has launched virtually on Roblox before its physical release.

Additionally, the game introduces Lizzie Armanto, a renowned female professional skater, whose signature style inspires players of all ages.

“As one of the longest-running brand experiences on Roblox, Vans World has seen explosive growth following its launch in 2021,” said Drieke Leenknegt, Vans’ global chief marketing officer, in a statement shared with The Drum. “There are countless brand experiences on the platform, but as we move toward a new way to deliver brand stories and experiences in a phygital way, we reached out to The Gang to create a next-generation game that elevates skating in the digital realm with accents that represent the real world of skateboarding.”

Sign up here for The Drum’s daily newsletter.