Van Rysel at VIA Criterium and London Cycling Festival – Highlight

VIA Criterium takes place this weekend in Kings Cross, London, as part of the London Cycling Festival, with the event doubling in size since last year’s event.

This year, Van Rysel will be celebrating and supporting riders with a host of activations throughout the weekend, showcasing their latest RCR Pro bike and SS24 range.

Britain’s most ambitious riders will descend on King’s Cross from Friday 21 to Sunday 23 June, on a fast, technical circuit with thousands of spectators.

Festival schedule:

• Friday, June 21: 6:00 PM – 10:00 PM – Crit race with the longest day on the fixed wheels.
• Saturday 22 June: 10.30am – 10pm – Brompton World Championships, Women’s 3/4, Men’s 3/4, Kings Cross Community Race, Masters Open, Women’s Elite, Men’s Elite.
• Sunday 23 June: 10.30am – 6.00pm – A & B Girls, A & B Boys, various youth races.

Festival attractions:

Racing / brand activations / exhibition and retail space / demo rides / street food / live music / children’s area / stunt displays

Highlights of the Van Rysel event:

• Unofficial Happy Hour: Relax and chat with other cycling enthusiasts over drinks on Saturdays from 4:00 PM to 5:00 PM
• Cheer Zone: Bring the cheers (and your loudest cowbells) to support racers at the finish line.
• Brand Village: Discover the latest RCR range, including Decathlon x AG2R pro team replica bikes and the Spring/Summer 2024 collection. Meet the Van Rysel team and ask your questions.
• Test rides: Test the RCR range with your own shoes and cleats. Time slots for tests from 11am-12pm and 5pm-6pm on Sunday the 23rd

Van Rysel on the rise

In April, the brand opened its first store in London, housed in Decathlon Surrey Quays. The brand store, custom built to present Van Rysel’s products in a unique setting, offers a new retail space that will redefine the brand experience.

The launch of the Van Rysel store marks an important milestone in Van Rysel’s expansion strategy as the company continues to expand its reach.