Team USA partners with Google

The United States Olympic and Paralympic Committee (USOPC) is innovating. It announces that it has signed a partnership agreement with Google. An agreement of a completely new type, since it concerns artificial intelligence, and also the group NBCUniversalexclusive holder of the rights to the Games in the United States. In addition to the AI ​​dimension, the contract provides for the creation by Google of content dedicated to the stories of the athletes and the competitions at the Paris 2024 Games. They will be sponsored and integrated into the coverage of the Games by NBCUniversaland will use AI to increase their presence in the Google search engine.