Take-Two Interactive boss says Call of Duty Game Pass can improve, but he’s still skeptical

With Call of Duty, one of Microsoft’s most valuable gaming IPs, finally coming to Game Pass, Take-Two CEO Strauss Zelnick expects the popular first-person shooter to drive subscriber growth for the service “at least for a period of time.”

Speaking to IGN’s sister site GamesIndustry.biz, Zelnick told the publication that he believes Call of Duty’s inclusion on Game Pass will entice consumers to subscribe to the service, at least for a period of time. “I think offering a Frontline title with a premium price point in a subscription service, day and date, will entice consumers to subscribe to that subscription service for at least a period of time,” Zelnick explained to GamesIndustry.biz.

Although Zelnick explained that Microsoft’s decision “will not impact (Take-Two’s) decisions” and its approach to dealing with gaming subscription services. The company has experimented with subscription services, such as GTA+, a premium membership designed for avid GTA Online players.

Zelnick’s comments came the same week that Take-Two Interactive announced its quarterly earnings, with the company reporting total net bookings of $1.22 billion for the quarter and also revealing that GTA V has surpassed 200 million units sold. Zelnick revealed that while there is currently a video game voice actor strike, the company does not expect its business to be impacted by the publisher in the near term. This includes GTA VI, one of the most anticipated games of 2026, which is unaffected by the strike.

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Taylor is a reporter at IGN. You can follow her on Twitter @TayNixster.