Partnership between Eight Sleep and EF Pro Cycling aims to optimize recovery and performance of athletes during the Tour de France through sleep technology

EF Pro Cycling Teams Boost Performance with Eight Sleep’s Pod 4, which uses data-driven sleep optimization for optimal mental and physical readiness during tough races

NEW YORK–(BUSINESS WIRE)–Eight Sleep, the world’s leading sleep fitness company, announces that the EF Education – EasyPost team will use its advanced Pod 4 technology during the 2024 Tour de France. As Official Sleep Partner, Eight Sleep will provide the team with its award-winning Pods to enhance recovery and performance. The intelligent system is designed to improve sleep quality, with up to one hour of sleep per night and a reduction in wake time of up to three hours per month. The Pods ensure that EF Pro Cycling athletes are well-rested and ready for the challenging stages of the Tour.

This cooperation emphasizes EF Pro Cycling’s focus on performance optimization through advanced technology. Eight Sleep’s Pod 4 provides personalized sleep strategies and valuable insights, making EF Education-EasyPost Team the only team in the Tour de France with such advanced sleep solutions, giving them a distinct competitive edge.

By adopting the Pod 4, EF Pro Cycling demonstrates its commitment to maintaining peak readiness. This innovative sleep technology ensures that their athletes are fully prepared to tackle the Tour de France with exceptional strength and determination.

EF Education-EasyPost’s Tour de France squad will feature top athletes Alberto Bettiol, Ben Healy, Marijn van den Berg, Neilson Powless, Richard Carapaz, Rui Costa, Sean Quinn and Stefan Bissegger. These top cyclists will have access to the unparalleled benefits of the Pod 4 during the 2024 Tour de France. These benefits include individual heating and cooling, automatic snore detection and advanced sleep tracking capabilities, allowing athletes to optimize their recovery and performance like never before.

“Traveling for the Tour with the Pods has been a game-changer for us,” said Neilson Powless, EF Pro Cycling rider and Tour de France competitor. “I’ve felt a significant improvement in my performance and recovery since using the Pod. The insights Eight Sleep has gained about my body and sleep habits have been invaluable and I’m looking forward to putting them to use as I prepare for another Tour de France this year. Additionally, many of the hotels we stay in don’t have air conditioning, so being able to cool myself down with Eight Sleep is a big improvement.”

“Partnering with EF Pro Cycling is a natural fit for us. The Eight Sleep Pods are designed for those looking to perform at their best, and sleep is a critical part of that journey,” said Matteo Franceschetti, co-founder and CEO of Eight Sleep. “The Tour de France is one of the most challenging sporting competitions in the world, both mentally and physically. As sleep optimization becomes more widely recognized in the sporting world, the Pod 4 offers these cyclists a valuable tool.” tool to aid their recovery and improve their performance. We are honored to support them and be part of this important shift toward better sleep and performance.”

Dr Kevin Sprouse, EF Pro Cycling’s Director of Sport Science, added: “The Pod’s ability to track sleep stages, heart rate, heart rate variability and respiratory rate is truly extraordinary. By understanding these patterns, athletes and their teams of coaches and physicians can tailor their training or performance accordingly, leveraging the insights provided by Eight Sleep technology. With Eight Sleep, I saw an almost uniform increase in deep sleep during our team’s first year on the Pods in 2023, which is quite remarkable. We’re confident that continuing this partnership will enable riders to experience better, higher-quality sleep, giving them a crucial competitive advantage as we head into the Tour de France.”

The EF Pro Cycling team joins more than 300 professional athletes using Eight Sleep technology to optimize performance, including tennis pro Taylor Fritz, MLB star Aaron Judge, NFL quarterback Brock Purdy, NBA player Jimmy Butler and Formula 1 champion Lewis Hamilton. The announcement coincides with the launch of the Pod 4 Ultra by Eight Sleep, powered by Autopilot 3.0, which personalizes the sleep experience for optimal recovery using advanced sleep monitoring machine learning and artificial intelligence trained on over 1.2 million hours of sleep data.

For more information on Eight Sleep or to explore the Pod 4, visit eightsleep.com. For access to visuals, visit the digital press kit.

About Eight Sleep

Eight Sleep is the world’s first sleep fitness company, developing hardware, software, and AI technologies to improve sleep. Its signature product, the Pod, powers professional athletes and everyday athletes around the world, including top U.S. tennis player Taylor Fritz, the EF Pro Cycling team, Lewis Hamilton, George Russell, Patrick Peterson, Brock Purdy, and Chelsea Gray. Eight Sleep was named one of Fast Company’s Most Innovative Companies in 2019, 2022, and 2023, and was recognized in TIME’s “Best Inventions of the Year” two years in a row. Eight Sleep is available in the United States (excluding Alaska, Hawaii, Puerto Rico, and other U.S. territories), the European Union (excluding Cyprus, Greece, and Malta), Canada, the United Kingdom, and Australia at eightsleep.com.

About EF Pro Cycling

The EF Pro Cycling organization is America’s longest-running top-level cycling team, originally founded in 2003. EF Education First moved into professional cycling in 2018 to help spread its mission of “opening the world through education.” Founded in 1965, EF Education First provides culturally immersive education through language, travel, cultural exchange, and academic programs in more than 100 countries. Learn more at efprocycling.com.

Contacts

Taylor Georgeson

Jack Taylor PR

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