Paris 2024 Olympics: Italian gymnast poses with giant wheels of cheese, thanks to sponsorship from Parmesan

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Giorgia Villa, a gymnast for Team Italy, is living the dream of people around the world. And shockingly, that dream isn’t helping a team win its first Olympic women’s gymnastics team medal in 96 years, which she did earlier this week.

That dream is to have an endless supply of Parmesan cheese.

As many discovered after Team Italy took silver behind Team USA’s gold, Villa is sponsored by Parmigiano-Reggiano, the Italian consortium that sets the standards and regulations for all cheeses bearing that name. And they discovered this because Villa has posted numerous photos on Instagram of herself and various forms of parmesan cheese.

Sometimes she poses with the cheese in a wheel. Sometimes it’s a wedge. Sometimes she eats small bites of Parmesan. But for anyone who loves Parmigiano-Reggiano, it’s like looking at scenes from heaven, where everyone gets as much Italian cheese as they want.

The PR campaign is brilliant, as Villa takes pictures of herself eating little bites of cheese everywhere. Library? Check.

On a bench while playing the new Parmigiano-Reggiano game for smartphones? Check!

For a Christmas tree? Check!

She even eats it when she practices on the beam and sometimes she gets so excited about it that she has to throw out little pre-packaged bites of cheese to celebrate.

When her sponsorship with Parmigiano-Reggiano was first announced, she had the perfect quote. Via Newsweek:

When Villa comes home from the Olympics, we can only hope she takes more photos with wedges and wheels and chunks of Parmesan. But if she posts a photo of a wheel of cheese actually wearing the silver medal, it’s time to shut down the internet, because no one will ever be able to top that.