Not dead yet! E-motorcycle manufacturer CAKE announces a comeback

Everyone loves a good comeback story. Rocky. The karate kid. CAKE? That’s right, the Swedish electric motorcycle company is preparing to rise again.

In a new announcement, CAKE said the final chapter of its stylish electric motorcycle saga has yet to be written.

After the brand filed for bankruptcy in February after investors withdrew, new life can now be breathed into the company.

Norwegian car company Brages Holding AS has apparently acquired the brand and all its intellectual property. Now we’ve heard that a small team has been making plans for the future of CAKE.

“As a car retailer in Norway, we have witnessed how fast the electrification shift can happen when people put their minds to it,” explains Brages owner Espen Digernes. “Now we believe that the transformation in the micromobility sector will also accelerate. Not only for motorcycles, but also for scooters, mopeds and electric bicycles. When we first came into contact with CAKE as a retailer, we fell in love with their products, the design, the craftsmanship and the story behind CAKE. Our goal in acquiring CAKE was to evolve the brand. We want to scale CAKE by building a robust distribution network for retailers and turning a remarkable Swedish initiative into a Scandinavian success.”

The company continued, saying that a business plan for the new CAKE has been put in place since the acquisition.

“This plan is an ambitious quest to lead the premium electric two-wheeler segment in targeted markets,” the company continued. “At the same time, we want to maintain the passion and enthusiasm for the brand through our CAKE team and dedicated community of riders.”

CAKE started making waves in the world of electric mobility on two wheels back in 2016. The company’s mission was to inspire a shift towards zero-emission societies by creating high-performance electric motorcycles that combined sustainability with innovative design.

CAKE’s most notable model was the Kalk, a line of lightweight electric motorcycles designed for off-road and urban use. The Kalk series, which included models such as the Kalk OR, Kalk& and Kalk INK, demonstrated the company’s commitment to merging different riding styles with minimalist Scandinavian design.

These bikes are precision engineered, with robust yet lightweight materials such as aluminum and carbon fibre, which have contributed to their impressive performance and range, not to mention the distinctly Swedish style.

Over the years, CAKE has expanded its range with the Ösa, a versatile commercial bike that can be customized with various accessories for a wide range of applications, from commuting to freight transport.

CAKE was known for focusing on both its engineering and sustainability practices, pushing the boundaries of what electric motorcycles could achieve in a new form factor while remaining focused on sustainability. It was a move that appealed to both environmentally conscious riders and those looking for performance in their dirt bikes and urban mopeds, although the brand’s higher prices for relatively lower performance meant that the design and sustainability features were also an important part of the value proposition .

Now that a comeback may be on the horizon, we may no longer have to write about CAKE in the past tense.