Bismarck Larks Honor Ranchers With Heartland Holy Cow Identity – SportsLogos.Net News

The Bismarck Larks, a summer collegiate team, will pay tribute to the ranching community of North Dakota (and about 19 surrounding U.S. states) when they play a game this summer as the Heartland Holy Cows. The logo features a startled cow with a halo above its head, mimicking both the cows you find on ranches and the popular cry, “Holy cow!”

A religious undertone to the brand is emphasized in a reveal video that begins: “In the summers in the heart of the country, our farmers and ranchers work from sunrise to sunset doing God’s work to make sure our families have food to eat. The only time they rest is on Sunday morning to thank the good Lord for their land and life together.”

“Our team wanted to honor the remarkable ranching industry in our state and throughout the Heartland of the United States,” said Larks CEO and owner John Bollinger. “Farmers, ranchers and landowners are incredibly hardworking individuals who rarely take a day off except to go to church on Sunday. They play a vital role in feeding the nation with their dedication to growing and nurturing our food supply. This tribute is for them.”

The script for Holy Cows features baseballs with tilted halos as O’s, in a color palette of green, brown and gold. According to the team, these colors represent grass, prairie sand and golden fields.

During the game on August 8, the jerseys will be auctioned to benefit the Great Plains Food Bank, the only food bank in the state of North Dakota.