Bella Hadid’s layered lace bloomer is a quirky take on the underwear-as-pants trend

Some of the most talked-about fashion moments of 2024 didn’t come from the runways or red carpets, but from product promotion. This year, celebrities reached new heights in selling stuff, with the industry’s A-est A-listers hawking liquor, gummy vitamins, and more.

If curating looks is your full-time job, celebrities naturally bring that same energy to their side hustles. The most notable example of this is Bella Hadid, who has produced a slew of high-fashion moments in honor of her perfume brand, Ôrebella.

To announce the brand’s latest offering, Hadid did what she does best: she got dressed. In lieu of the vintage Versace, Dior, or Roberto Cavalli seen in Ôrəbella’s other promo appearances, she embraced the underwear-as-pants trend. Posing on a pillow-laden daybed, the model wore a slinky lace ensemble in classic white, matching the new softcover magazine ’Ôrəbella is offering. She also wore not one, but two pairs of underwear, layering a high-waisted black dress beneath her lacy white statement briefs.